Some employees distrust RPA because they fear automation technologies will take their jobs; on the contrary, the companies that choose RPA are trying to improve productivity by relieving their team from repetitive routine tasks.
Areas where RPA can come in handy
Even for early adopters, RPA has proven to be highly beneficial as it offers a wide range of uses in different areas of the company.
- Better sales follow-up
RPA is a beneficial tool for the marketing and sales team, as it helps to monitor the activities of the customers in order to detect sales opportunities. Knowing specific data about the customer’s interests makes it easier to segment marketing campaigns and to give a better follow-up to the sale and late renewals.
- Increase process agility
It reduces time in various processes which involve the management of a huge volume of data. RPA is really helpful when it is necessary to be up to date with the status of a customer’s application, and it also keeps track of every change that is made
- Enhance data privacy
Besides managing data, RPA plays an important role in data privacy as it keeps the information provided by customers safe and makes processes transparent. First it makes capturing and analyzing data easier, and gives access to the customer so they can review, update and delete certain personal information if they require.
Automation is a cutting edge tool in the digital transformation of the traditional industries. It is an excellent way to challenge workers so they can focus in strategic assignments instead of burning out with boring tasks.
This approach intends to reduce wasted time during work shifts, which would bring profit in cost reduction and employees would feel their effort is not wasted, as they participate in knowledge-based activities.